Delivering impact through transparency
By combining scientific data from multiple sources and presenting it in an easy-to-understand format, we are
building the first-ever scalable solution for Europe’s 500 million personal care consumers.
The market penetration of some cosmetic products, like deodorants and shampoos, is near 100%. While many
people wear no makeup or use no hair styling products, nearly everyone has some form of skin care product,
even if it’s just a bottle of lotion or a tube of sunscreen.
Skinfo translates ingredients in cosmetic and skincare products with scientific facts to help more people
choose, avoid or discover products based on their ingredients. We have simplified complex data and
translated information into Swedish to increase consumers' knowledge and understanding.
Our database contains over 30,000 ingredients with information about their purpose, function and possible
health effects. The information is based on data from authorities and regulations such as the EU's official
database for cosmetic ingredients, European Chemicals Agency, Swedish Society for Nature Conservation, the
Asthma & Allergy Association, published research on substances and more.
Skinfo was founded in 2019 and is an independent actor working to increase product transparency in the
cosmetics industry. We’re are a team with experience in data analytics, software development and scientific
research. We operate from Stockholm, Sweden.
Skinfo is founded by Lena Skiba and Viktor Morin
First version of the mobile app is released
Skinfo joins Sting's accelerator program for startups with high growth potential
The Skinfo widget is available for e-commerce