About Us
By combining scientific data from multiple sources and presenting it in an easy-to-understand format, we are building the first-ever scalable solution for Europe’s 500 million personal care consumers.
The market penetration of some cosmetic products, like deodorants and shampoos, is near 100%. While many people wear no makeup or use no hair styling products, nearly everyone has some form of skin care product, even if it’s just a bottle of lotion or a tube of sunscreen.
How we do it
Skinfo translates ingredients in cosmetic and skincare products with scientific facts to help more people choose, avoid or discover products based on their ingredients. We have simplified complex data and translated information into Swedish to increase consumers' knowledge and understanding.
Our database contains over 30,000 ingredients with information about their purpose, function and possible health effects. The information is based on data from authorities and regulations such as the EU's official database for cosmetic ingredients, European Chemicals Agency, Swedish Society for Nature Conservation, the Asthma & Allergy Association, published research on substances and more.
Who we are
Skinfo was founded in 2019 and is an independent actor working to increase product transparency in the cosmetics industry. We’re are a team with experience in data analytics, software development and scientific research. We operate from Stockholm, Sweden.
Delivering impact through transparency
2019
Founded
Skinfo is founded by Lena Skiba and Viktor Morin
Alpha version
First version of the mobile app is released
2020
Accelerator
Skinfo joins Sting's accelerator program for startups with high growth potential
B2B widget
The Skinfo widget is available for e-commerce
We're part of Sting Accelerate 2020. Sting is the leading ecosystem in the Nordics for startups with high growth potential.
European Union Funding for Research & Innovation
Sting is co-financed by the European Union