"We think it is very valuable to now be able to clarify what the products actually contain together with Skinfo."

"OM-SE has from the very start been all about ingredients. Partnering with Skinfo was a natural choice to show transparency and how proud we are of our 100 per cent organic and plant-based products.

We believe honesty is the future."

"It feels fantastic that start a collaboration with Skinfo.

The collaboration enables us to offer our customers a deeperunderstanding about their skin health with an innovative solution"

"Skinfo applies an objective scientific definition to all skincare, haircare and cosmetic ingredients.

We are the first to offer this tool and level of ingredient transparency in the skincare and cosmetic industry in New Zealand and Australia."

"Skinfo is a company with big goals that match our level of ambition. We are very proud of the formulations in all our products and want to tell the world about them. That's why Skinfo is such a fantastic service.

Placing this knowledge and power about our ingredients in the hands of consumers is something we firmly believe in. Skinfo will become an industry standard."

"Ingredient transparency is at the core of our mission and nobody helps us achieve this better than Skinfo."

"Excited to partner with Skinfo to bring more transparency to specialised skincare, giving our customers more insight into Itchy’s unique products for Psoriasis and Atopic Dermatitis."